Who's Who

David Campbell, OBE

David is a media specialist in natural resources, rural livelihoods and development in Africa. He has over thirty years experience, working with Governments, bilateral donors, NGOs and the commercial sector. He has planned and implemented effective communication strategies in a variety of African countries, using television, video, radio, mobile telephony and print. He has produced several video-led training materials and has been involved in the privatisation process of a government media production unit in Kenya. He has managed a number of long-term media projects (eg: Gulu radio, Northern Uganda), as well as produced various videos (eg: CAPE). Most recently, David has produced the long running and highly popular TV drama series in East Africa, Makutano Junction, which attracts around 8 million viewers in Kenya alone, as well as an innovative and original children’s programme called KnowZone.

Kate Lloyd Morgan

Kate has worked in media and communications in Africa for over 15 years. She began her career with Voluntary Service Overseas in Nigeria and has worked under the auspices of DFID, both as technical cooperation officer and also in a consultancy capacity. She has experience in rural and social development issues, complimented by practical experience in the use of radio, and in particular radio soap opera, as a development tool. She has conducted research into ways of improving the communication of natural resource research findings, in collaboration with Reading University, resulting in a set of best practice guidelines. Kate has co-managed a number of Mediae radio projects. She teaches part of the Module on Principles of Communication Design for Development at Reading University. She is currently introducing Mediae’s popular Makutano Junction drama series into UK secondary schools. Kate runs Mediae’s UK office.

Chris Garforth

Chris Garforth is Professor of Agricultural Extension and Rural Development at the University of Reading. While he is not a permanent member of staff at Mediae, he is a co-director. His PhD research on the dynamics of agricultural land use in Nigeria in 1974 first stimulated an interest in knowledge, communication and innovation among rural populations. He then worked for the Ministry of Agriculture in Botswana, setting up a media research unit in their Agricultural Information Services. From there, he moved to Reading where he has been teaching and researching in the field of communication for thirty years. He directs Reading’s MSc in Communication and Innovation for Development. He has carried out research, training and consultancy assignments in over 40 countries in Asia, Africa, the Middle East and Europe, including work on Mediae projects in Kenya, Tanzania, Uganda and Sudan. He has been involved in projects to reform public sector extension systems in Bangladesh, Uganda and Kenya. Recent and current research includes studies of the dynamics of rural livelihoods in Ghana, farmers' adaptation to climate change in Nigeria, women livestock keepers’ access to knowledge on animal health, and farmers' interpretations of environmental and climate change in China. He is supervising PhD research in several African and Asian countries on the role of institutions, communication and knowledge systems in rural livelihoods. Chris is chairman of the Tropical Agricultural Association.

Rose Kinoti

Rose Kinoti produced Tembea na Majira; the long running, radio soap opera for rural Kenyan audiences. She now produces Pilika Pilika, a similar radio soap, plus radio magazine programme, for rural Tanzanians. The programme currently attracts some 6 million regular listeners. She is in charge of the annual planning of storylines, writing of entertaining and top quality scripts, synopsis writing, recording and editing of episodes. Rose has also worked on audience research and gathering feedback, as well as a number of training consultancies with radio production teams from other African countries: namely, Uganda, Kenya, Somalia, Burundi and soon in Tanzania.