Pilika Pilika

  • Programmes are reaching 5.5 million Tanzanians (over the age of 15)
  • Slightly more women listen than men – 48% women compared to 45% of men.
  • 48% of listeners are from socio-economic category D and a further 22% from E
Total Gender Socio-Economic Class
Male Female ABC1 C2 D E
Listens To Pilika Pilika 92.7% 44.8% 47.9% 5.6% 17.4% 47.7% 22.1%
Does Not Listen to 7.3% 2.3% 4.9% 4.9% 1.4% 0.9% 3.8%
  • 94.8% of the respondents feel that Pilika Pilika addresses grassroots issues and ideas that are indigenous and relevant to Tanzanians
  • 85.0% of the respondents who listen to Pilika Pilika radio drama have implemented/ undergone various changes in their lives as a result of learning’s and knowledge gained from the radio programme.