Pilika Pilika
- Programmes are reaching 5.5 million Tanzanians (over the age of 15)
- Slightly more women listen than men – 48% women compared to 45% of men.
- 48% of listeners are from socio-economic category D and a further 22% from E
| Total | Gender | Socio-Economic Class | |||||
|---|---|---|---|---|---|---|---|
| Male | Female | ABC1 | C2 | D | E | ||
| Listens To Pilika Pilika | 92.7% | 44.8% | 47.9% | 5.6% | 17.4% | 47.7% | 22.1% |
| Does Not Listen to | 7.3% | 2.3% | 4.9% | 4.9% | 1.4% | 0.9% | 3.8% |
- 94.8% of the respondents feel that Pilika Pilika addresses grassroots issues and ideas that are indigenous and relevant to Tanzanians
- 85.0% of the respondents who listen to Pilika Pilika radio drama have implemented/ undergone various changes in their lives as a result of learning’s and knowledge gained from the radio programme.
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