Pilika Pilika ( Busy Busy ) Radio Project ( Tanzania ) Matrix 2004-2009

Issue Donor When Summary of the story
Beans production, pests and disease control, marketing and consumption
MATF & CIAT 2004/5 Bean farmers in Jitazame village planted Pests and diseases resistant bean varieties, realized minimal bean loses on farm and in store, secured ready market for their produce abd improved their livelihoods and influenced the target audience through their success story to use the same bean farming approach.

Dairy milk production, marketing and consumption in primary schools

Small holders Dairy project

2004/5

Dairy farmers in Jitazame village fed their dairy cows well, controlled livestock diseases, formed milk marketing groups, processed milk at farm level, fed school children with milk and made big profits. The target audience learnt from the Jitazame farmers and tried the new ways
Malaria prevention and treatment in pregnant women and children under 5yrs of age Malaria control Project Ministry of Health 2005 Mismanagement of malaria in an under 5 year old child to the death of the child, shaking the whole Jitazame village. Target audience realized the seriousness of malaria infection in children and prevented their children from malaria infection by use of treated bed nets and seeking the right medical treatment incase of malaria infection
Sanitation and hygiene in homes WaterAid and SIMAVI 2004/5 Wrong location of pit latrines, floods from rainfall found their way into the pit latrine filling it up and flooding faeces found their way into the house catching the occupants unprepared. The audience learnt where and where not to locate latrines and applied the knowledge gained
In a funeral gathering, one container with water was passed for hands washing, starting with men, then women and children last. An out break of diarrhea causing panic in the village. The audience learnt the dangers of hands washing dipping hands in the same water and opted for hands washing by pouring water on individual hands at a time
Continuation and sanitation and hygiene in homes and Management of water projects- women involvement WaterAid 2006 Use of pit latrine as a bathroom wakened a family latrine and the head of the family sunk with the floor and sustained fatal injuries. The audience knew the danger of using pit latrine shelter as the bathroom and chose to have a separate shelter for a bathroom.

After suffering poor leadership in water projects, women in Jitazame claimed leadership justifying that they are the core water users, resulting to transparency and accountability in water management
Use of pit latrine as a bathroom wakened a family latrine and the head of the family sunk with the floor and sustained fatal injuries. The audience knew the danger of using pit latrine shelter as the bathroom and chose to have a separate shelter for a bathroom.

After suffering poor leadership in water projects, women in Jitazame claimed leadership justifying that they are the core water users, resulting to transparency and accountability in water management
WaterAid 2007/8/9 Hand washing – child to child and child to adult education, mobilization of the community to lead in improvement of school latrines in terms of standards and numbers vs school children population.
Highlighting the real hygiene situations of pit latrines in schools based on Jitazame primary school pit latrines and challenging the community to take lead and improve and increase pit latrines in schools
Reviving, Production and Marketing specialty coffee Technoserve 2006 Jitazame farmers revived their neglected coffee bushes, formed marketing groups to sensor the quality of the delivered coffee and the high quality secured them good coffee market, influencing the audience to revive their coffee
Banana production and marketing Farm Africa 2007 Jitazame farmers changed their banana farming practices from traditional banana farming to using clean planting material- Tissue culture technology and realized very fast maturing and high yielding banana crop, influencing the target group to try the technology
Promoting citizen/government interaction/communication Policy Forum and Haki ya Elimu 2006 Triggering citizens to get involved in policy matters – Jitazame community question leadership on leadership matters and ensured that they had a say in policy making on matters that affect them, influencing the target audience to do the same
Citizen participation in governance Policy Forum 2007/8/9 Jitazame community question leaders on government budgetary matters, demand to be involved in development agenda to prioritize their development needs , demand to be shown financial allocations, expenditure and how the allocated money is spent and unearth any detected corruption leading to prosecution and jailing of the corrupt individuals. The audience is acknowledging Jitazame community actions and calling upon the country’s anticorruption body to visit their villagers and they will expose the corrupt individuals for prosecution
Youth and HIV/AIDS infection, branding HIV/AIDS awareness print magazine and formation of HIV youth support group FeminaHip 2007 Youth lifestyles that expose them to HIV/AIDS infection- a young rural girl visited her aunt in a peri urban setting. She helped her aunt to distribute cooked food to building sites, she is lured to a night club by a young man working at a construction site, fed with alcohol, taken to a brothel. Later she is HIV+ve and pregnant. Lost her chance for higher education.
She is leading Jitazame youth in formation of HIV youth support group
Jitazame villagers read HIV/AIDS education print magazines and shared information with those who could not read and write. The audience group called requesting for the print magazine the Jitazame villagers are reading and talking about
Continuation with: Youth and HIV/AIDS infection and formation of HIV youth support group

Parent /child communication
FeminaHip 2008/9 = do =




Families in Jitazame village displaying different approaches to parent child communication, the pros and cons of each approach and the audience is participating and sharing their minds on what they think of the way jitazame families are dealing with child parent communication issues
Selling irrigation pumps Tanzania Farmers Association 2004/5 Commercials and PP radio listener competition were put in the programme and winners prized with money maker irrigation pumps