Our Approach

Mediae harnesses the enormous growth and popularity in Africa of television, radio, mobile phones, print and other mass media to empower millions of people – supplying vital knowledge and information in forms that can be widely accessed and understood.

We create high quality, entertaining mass communication channels to meet researched information needs of often hard to reach segments of African society. All our activities are guided by sound audience research, either conducted by independent research institutes, or by ourselves using qualitative methodologies and via SMS feedback from our audiences. This research component ensures that we consistently serve and sustain huge, diverse audiences.

Mediae are a valued strategic partner for international donors, NGOs, research institutions and the private sector who wish to reach and communicate with large audiences and contribute effectively to positive social change on a significant scale.

Over the last ten years Mediae has trained and developed East Africa’s leading local media production team.  Training and capacity building are components in all Mediae projects and former trainees now work in all areas of the region’s media.